SHOPPER360 uses immersive virtual reality technology to better understand shopper behaviour, with the end goal of making marketing and in-store activation strategies more effective. I participated in this exciting project creating 3D photorealistic models of products and product displays to populate the virtual reality shopping world. To create the 3D models, I modelled the products using the measurements of the real world products. Product labels were first scanned and retouched, and then placed onto the model and each model was then textured to create a photorealism effect. To create the 3D models I used: Maya, Photoshop and Substance Painter.